So I created the 5x step common sense audit process and applied it to this blog to show you how it works.
It's pretty simple for anyone to follow-
Listen to your visitors
Manually observe problems
Perform technical spot checks
Scan your site with an SEO audit tool
Create a plan of attack
If you can do each of these, you will be able to build a solid SEO foundation that will likely have a positive impact on your traffic levels.
seo audit process
Sure it lacks the depth of a full audit.
Stepping through this process will help anyone that is suffering from declining or a plateau in traffic.
Step # 1: Listen To Your Visitors
The first stage in any proper SEO audit is to ask for user feedback. Search engines put a high focus on user experience in their search results.
So I first wanted to know 3x things about my audience:
1. What content did they want to learn about?
2. How did they want to consume that content?
3. What did they like (or dislike) about my current site?
To find this out, I conducted a simple reader survey where I asked my readers each of these questions. You can use social media for this too.
The majority told said they wanted to learn about these 4x topics:
… and they wanted to learn about them in this way:
Reader survey results
These two questions gave me the foundation for a new content strategy.
To double down on creating high quality:
… that talks about SEO, traffic and making money – it's what you said you want so it is what I decided to give you.
My readers also told me what they liked – and didn 't – about the blog.
Here are some of the stand-out comments about the site:
What readers liked:
Easy to understand
Lots of free information
Content is helpful first, sales generator second
Detailed step by step process
Covers both sides of the coin
Real life examples / case studies
Downloading the videos / posts as PDFs
Transparency & brutal honesty
Intent on educating readers
What readers didn't like:
Design looks dated
Cluttered with graphics
Thumbnail designs are dated
Too many colors, looks cheap
Hard to find and refer back to tutorials
Search results are terrible
Too many popups & popoverst that interrupt learning
Some content is out of date
Needs more real life examples
How to know which post / tutorial to integrate and when
Low frequency of blog posts
All of which are very fair and accurate points which were noted. The power of social media should be the friend of any small business owner.
With reader feedback complete, we can move onto our own manual observations…
Step # 2: Manual Observations
My next step was to manually check each of the observations above.
The most common complaint was things like-
“Your blog is hard to navigate and I struggle to find the content I need. It's like you have all the pieces of the puzzle, but none of them are joined together!”
I went through the site thoroughly and found this to be true.
There was no clearly-defined path between content for either users OR search engines.
It was a mess:
MW Blog old design
And I was clicking through the blog, I felt like it had become sluggish. Worse still:
It was really slow on mobile with some awful formatting issues.
In comparison to other sites, it felt like my blog had become this guy:
I needed to overhaul the site.
However, there were a few more checks I needed to do first.
Contact: free website audit
Our Top 10 Tips On Hiring The #1 SEO Agency
If you’ve stumbled across this article then you might currently be in the process of hiring an seo agency. SEO is forever changing and hiring an Agency to grow traffic, leads or revenue through your website can be difficult whether you are running a small business or a large brand. There is a lot of advice from SEO companies around this topic so we thought we’d put together some top tips to help you through that process and make sure that you get the right SEO Agency that can deliver your desired results. After all… you need the #1 SEO agency that can help you to achieve your business goals, let’s not mess about!
1. We’ve all seen it, Spam emails.
As an SEO Agency ourselves, we get lots of spammy emails! Be sure to avoid contact with companies sending spammy emails offering SEO or any digital services. This is a given, however, if you’re a small business and don’t know much about marketing yourself online or the technicalities behind Googles forever changing algorithms then you don’t want to get tricked out by this type of sale. Most companies doing this are not always genuine and you’re most likely to identify this type of activity because of the generic approach that they use when contacting you. Throw them back in the trash can.
2. There is no magic wand to get you ranking #1 in search engines for all your key terms.
Make sure that you avoid companies that clearly state that they have a special relationship with Google or can guarantee you that top spot. Getting your website ranking is a natural process through a range of different techniques and none of these are guaranteed to get you there so just remember that.
3. Avoid non-transparent Agencies.
The online marketing world has some dark players and you need to watch out for these. Make sure that when you choose your SEO Agency you understand the strategy and the techniques being used to achieve your online growth.
4. Research, Research, Research.
Spend time understanding the approach that the SEO Agency takes when attempting to gain you natural links through to your website or optimising the content itself. Make sure that any links gained are not manipulated in any way or you might find a nasty penalty coming your way. Even the big brands have been caught out from recent changes to algorithms so stay well clear of unnatural approaches to SEO or any marketing tactic for that matter.
5. Ask for their approach.
Make sure that the potential SEO Agency understands your business and can work with you openly in order to achieve your desired results. Asking them to pitch how they would approach your campaign will help you to see if they are the right Agency for your business!
6. Digital Street Cred.
Spend time researching the SEO Agency, the clients that they already work with and the types of employees working at the company. There are many skills required that are essential to your success and you need to make sure that the Agency can facilitate your needs.
7. It’s a two-way thing.
Make sure that you fully understand what you are looking for from an SEO Agency and what your ideal picture of success looks like for the campaign. Providing an Agency with a detailed specification of your objectives for the campaign will not just help you to find the right Agency but this will allow them to co-ordinate the perfect pitch and understand your end goals.
8. Understand where your money is being spent.
Make sure that you get a detailed deliverable checklist for what is to be achieved from the campaign and how your money is going to be spent on the campaign. A good Agency will plan this out for you and work towards your target KPI’s in order to deliver your desired results. We have our deliverables here for your reference.
9. Ask for examples of Reporting.
Every agency has a different method of reporting success. Whilst most Agencies may use the same tools it’s good to know what you can expect from each monthly report.
10. Google Best Practice Guidelines.
The Google Best Practice Guidelines are accessible to anyone online. Make sure that you understand the Best Practices before approaching any Agencies as this will help you to learn the do’s and don’ts and essentially how Google works.
For many organizations, the work performed on their digital marketing campaigns can make the difference between success or failure for the entire business. Search engine optimization is a critical element of a well-rounded digital marketing strategy, as millions of people use search engines every day to find information, products, or answers to their questions. There are more than 60,000 searches each second on Google, and most users search three to four times a day.
SEO has come a long way in recent years and is continuing to grow at an increasingly rapid rate. Keeping up with these changes, the competitive landscape, and the impact of new algorithm updates and technology provides both a challenge and an opportunity for organizations, and requires dedicated SEO support.
There is a lot of value and advantages of hiring an in-house SEO or having an SEO team. However, some organizations do not have the support structurally or financially to do this work in-house. In these instances, hiring an agency can be a cost-effect solution for a company’s SEO needs.
Meanwhile, organizations that may already have an in-house SEO team face different challenges that can be solved by hiring an SEO agency. They may be managing a large or complex website, be low on bandwidth, or the team may be missing a key piece of expertise.
While it may seem like hiring an in-house SEO is the ideal solution, finding someone with the experience level needed can be challenging. Plus, hiring an agency can also bring in a fresh perspective and new ideas.
How to Identify an Inadequate SEO Agency
The process of finding and hiring an SEO agency can be daunting if you are not familiar with SEO yourself. There are many reputable SEO agencies out there. But there are even more bad ones, and sometimes it’s hard to tell the real deal from a total fraud. Just as hiring a bad in-house SEO can be very costly, so can working with a weak SEO agency.
Following are some of the warning signs and things to look out for to help you identify an inadequate SEO agency:
Keyword stuffing is a spammy SEO technique that targets a keyword an excessive amount of times in order to gain an unfair rank advantage in the search results. You can read more about keyword stuffing in Google’s Quality Guidelines.
The screenshot below is of an agency’s homepage, which I found on the first page of Google when I searched for “SEO Agency Seattle.” The company used the keyword “SEO agency” on its homepage a total of 60 times!
If the agency has a page stuffed to the brim with keywords, then they’re a danger to themselves and others and should be avoided. Do you want this quality of work on your website and potentially run the risk of being negatively hit by search engine algorithm updates?
The keyword stuffing technique may work for a month or two, but it’s a faulty tactic that will land anyone with a long-term business plan in trouble.
Charges Per Link
As tempting as $10 per link may sound, those are penalty-generating links. Even if the agency charges based on the “link quality,” the quality of a link can be hard to measure, and the link may not appear for weeks or months. Selling links also means that they likely have a link network (which is very bad), or they’re naive. Either way, avoid any agency that charges per link.
If an agency promises #1 rankings (or anything that seems too good to be true), RUN AWAY! If they make these promises, among many others like, “we promise 1,000 new visitors to your site next week,” or they know someone at Google and have insider knowledge around Google algorithms, then don’t work with them. As tempting as it may sound, it will hurt your organic search performance in the long run. Even if it is a “money-back guarantee,” your site’s recovery from a penalty is not guaranteed.
I’m not 100% sure what agencies mean by offering “automated services,” so I won’t go too far. But anyone claiming any automated technique for SEO should make you suspicious. While there are plenty of SEO tools out there, none of them can perform an SEO analysis or optimize a site as well as a living breathing human can.
If the SEO agency you’re researching can’t do SEO for themselves, that’s the most evident sign you’ll be wasting your money. Simply look at the essential on-page SEO elements (title tag, meta description, and headings) and check how well they are optimized (if at all).
Get Familiar With Black-Hat SEO Tactics
While search engines are getting smarter every year, there are still many black hat and spammy tactics SEOs use to deceive search engines into ranking a page when the page does not deserve to be ranked.
Take the time to familiarize yourself with black-hat SEO and spam tactics to make sure you aren’t being sold these tactics, and your agency isn’t implementing them on your site. As mentioned earlier, black-hat SEO strategies may work for a little while, but they will eventually result in your website getting penalized by search engines.
Questions to Ask an SEO Agency Before Hiring
Before you begin on the journey of hiring an SEO agency, you need to have a set of questions to ask each agency, so you can accurately compare each one. You’ll also want to do your background research to familiarize yourself with each agency before you meet with them.
You can start with the standard questions like, “Have you worked in our industry before?” Most agencies will lie, but it won’t help you make the best decision. Instead, start with these questions to get the conversation started.
1. What is Your SEO Process?
If the agency can explain their SEO process in 60 seconds or less and it makes sense to you, then that’s a good sign. If they talk until your ear goes flat, or if they make no sense, then it may be best to move on from them.
It should go without saying that if the SEO process seems shady or the agency keeps many of their processes a secret, then it’s not safe to work with them.
2. What Kind of Work Will You Do on My Site?
Make sure the agency includes details on providing recommendations around technical issues, improving on-page elements, optimizing existing content, creating a content strategy, and acquiring backlinks. Bonus points if the agency talks about quick wins and long-term growth.
3. Can I See a Sample of a Recommendation Report You Give to Clients?
Look at how the agency provides SEO recommendations to their clients. Is the report easy to understand, actionable, and insightful? Or did the agency not have a report to share? If not, then it would be best to say goodbye and work with someone that knows how to provide SEO recommendations.
4. How Do You Acquire Backlinks?
Backlinks are very valuable in SEO, and it takes a lot of hard work to acquire them. It’s always a good idea to get high-quality natural backlinks rather than buying links, as mentioned earlier.
Buying backlinks is a violation of Google’s Webmaster Guidelines and will very likely result in a penalty if you are caught.
If the agency you’re talking to says they don’t reveal their backlink sources, then don’t work with them. Your SEO agency should want to tell you all about the links they got you and where they came from.
Some acceptable strategies for getting backlinks are guest posting, link reclamation, content promotion, HARO queries, and creating high-quality content.
5. Do You Guarantee Results?
As I mentioned earlier, if the agency promises they will get you to rank #1, run away from them. Even if they promise first page rankings, that doesn’t mean that the traffic for those keywords they get on page one will be any good.
Instead, you will likely get the famous SEO response of, “it depends.” Which, in this case, is an acceptable answer (with hopefully some additional details).
6. How Do You Measure Success?
Everything should be around your goals. If an agency answers “rankings” and nothing else, then they are not a good fit. Stuff like “traffic” and “organic revenue” is what drives results.
Whatever the answer, that’s how the agency determines if their efforts are successful on their end. Does it align with how you define success for your investment?
7. What Kind of Reporting Do You Provide?
You will want to know what to expect from the agency each month and how they plan on reporting on their efforts, so it’s a great idea to ask for an example of their reports.
Feel free to let the agency know how in-depth you want your reports. Some people prefer high-level stuff they can share with their executives. While others wish to see the finer details. Don’t be afraid to ask for both.
8. What Significant SEO Trends Do You See Coming up in the Near Future?
For 2020, SEO agencies should be talking about zero-click searches (featured snippets), structured data, BERT and high-quality content, E-A-T, and mobile performance, just to name a few.
Don’t expect agencies to go down the list of trends to impress you, but ask which trends will be most relevant to your organization. This question helps you know which agencies have a pulse on the SEO landscape, and they know how to leverage it to benefit your organic performance.
This is, of course, just a partial list of questions you should ask before hiring an agency. The bottom line is that you have to use common sense. SEO is not supposed to provide instant results and guarantee #1 rankings on Google. The SEO agency you hire should be trustworthy, a good teacher that shares knowledge and empowers their clients, and someone you can have a positive relationship with.
Getting The Most Out of Your SEO Agency
Begin with a clear understanding of what you’re looking for from an SEO agency and include all stakeholders in the process. By the end of the rigorous process of interviewing numerous SEO agencies, there will hopefully be a unanimous decision on the best agency for your organization.
Once you are ready to hire the agency, make sure your stakeholders all know what is expected of them. A good SEO agency will tell you everything they will need from you to be successful. Take this input from them seriously.
A comprehensive, detailed marketing calendar is truly the secret weapon for any ecommerce brand’s success, yet relatively few businesses actually use it. You would be surprised at how many companies run promotions, campaigns, advertising, and marketing emails without advanced planning, let alone coordination among all departments. The result is chaos, inefficiency, and running your company by looking in the rear view mirror. Want to know how businesses set a revenue goal and then actually hit it? It’s by reverse engineering that goal in the form of a ecommerce marketing calendar 2020 that provides a clear plan and quick organization.
In this post, we’ll explain why a marketing calendar is the gold standard for literally everything your audience will see. We’ll also show you 1) how it’s going to make you serious money, 2) how to use our easy marketing calendar template (the one we use for several 8- and 9-figure businesses), and 3) how to get your whole team on board with this process. Let’s go!
Why a Marketing Calendar is Worth Its Weight in Gold
This isn’t just another Google sheet that will get lost in the shuffle. This is a valuable tool. Let’s find out what a comprehensive marketing calendar can do for your team…
1. Keeps Teams in Sync
When marketing, product development, fulfillment, customer service, and any other team you have under your roof work together, your company will be at its best. If everyone is on the same page about what is happening when, events are a powerful, coordinated effort. Activities such as email marketing, social posts, and paid advertising will actually build on each other so you can make more revenue. If teams operate in isolation from each other, the messaging will vary and the timing of each type of communication will not be optimal, creating a haphazard promotion.
2. Promotes Organization
Having a multi-channel marketing calendar keeps your business organized. It provides one hub to list any and all events plus the communication, creative assets, and more that come with it. This means each team will have a systematic process to know what is expected of them. It will also inform you of whether you need additional resources (such as extra customer service) for a big promotion. Additionally, it’ll ensure that multiple events don’t happen too close together.
3. Creates Efficiency
Teams should never find out about a promotion that marketing planned last minute and have to scramble to prepare for it. Chaos is expensive. The more organized you are, the less money you will waste. A unified marketing calendar will allow your teams to know what’s coming up and prepare for it, six to twelve months in advance.
4. Provides a Plan for Success
You likely have business goals which will only be achieved by revenue from sales. How do you make those sales? Through marketing. But how do you ensure that your marketing brings consistent sales without blowing your entire budget out of order? This is where a marketing calendar comes in. Intentionally planning the year out in full is the only way to ensure you will meet your goals efficiently. If you don’t plan to succeed, you plan to fail.
Honestly, a step-by-step plan for success will not only ensure you hit your goals, but it will put your mind at ease throughout the year. There’s nothing more stressful— or irresponsible— than flying by the seat of your pants month to month, hoping that inherent yearly growth will help you hit all of your goals.
Take time to look at the promotions and events you ran last year and how much revenue you made. Then, slot in your events for this year according to what worked last year, with extra boosts to help meet your goals. What additional marketing can you leverage to get the word out about your 4th of July sale? Do you need to put out additional product closer to the holidays to incentivize more purchases near Christmas? If you have a goal of increasing revenue by X% this year, January is the time to figure out how to make that happen across the year. Don’t wait to plan until Q4.
How to Create a Multi-Channel Marketing Calendar
The biggest problem we’ve found with marketing calendars is that they are complicated and difficult to use. Because of that, most teams won’t ever fully get on board with implementing them. And then they die in the graveyard of other rejected Google docs.
Fortunately, we’ve found a way to keep it simple and we’re going to break it down for you here.
We use a Google Sheet for our calendar template— it’s a Google doc that every team lead has access to. To make it easy for you, you can download the template we use every day for free! If you don’t like Google docs or sheets, Airtable might be a good alternative for you.
When building out your calendar, dates will list down the first left column, and events will be listed in the second column. This includes product launches, promotions, holidays, and any other event relevant to your business.
Across the top, you will list all marketing channels and/or departments. Include any and all channels, such as:
Paid Facebook & Instagram
Organic social content (Facebook, Instagram, Twitter)
Fulfillment / Customer Service
Retail partners (if applicable)
In the cross-section, you will itemize what each channel or team will need, including the time it goes live and a summary of messaging to be used.
If you follow these guidelines, you will have a calendar that acts as the main hub for your entire team to reference and to make sure all of their deliverables are ready on time. If an event changes, be sure to mark it on the calendar and notify all team leads.
Click here to download the standard template we use every day and start customizing for your business!
How to Get All Teams on Board
Your marketing calendar will only be effective if all department leaders use it. So how do you get this process started?
The best way to get all teams on board with the marketing calendar is to have a meeting each quarter with the leaders of all departments. In that meeting, you will plan all of your events for the coming quarter (preferably the next several months), deciding when they will happen and what will be needed for each. Make it a goal to finalize the calendar before you leave, and then reassess each quarter.
Who should be included in this meeting?
Leadership and/or stakeholders
All marketing specialists (social media, PPC, email marketing, etc)
Product development team (especially if you’re planning to launch new products)
Finance (for budgeting)
Fulfillment (Must make sure you have the ability to ship the amount of products being sold)
Customer service. (This is your front line and must be fully informed at all times.)
Wholesale. (If you use wholesale, your retail partners need to be aware of promos well in advance.)
Tech and development team. (It’s critical to make sure your website is actually capable of the types of promotions you choose to run.)
This is the type of meeting many prefer to avoid for the sake of time, but it is important for identifying potential conflicts and coming up with proactive solutions. Coming together to put dates on the calendar will help identify whether promos feel too close together, if there are any issues with getting product or fulfillment ready for promos, or if there are opportunities being missed.
People often ask me what’s the difference between e-commerce and digital marketing. I’m always stunned by this question. To me, the answer has always seemed obvious and intuitive. Until I actually thought about it.
When I got my marketer’s cap off and looked at e-commerce and digital marketing side by side, I understood why they may be confusing to people.
All the misinformation on the topic flowing around the Web doesn’t help, either. Today, I’m here to set the record straight. Let us begin.
What is e-commerce?
Back in the day, you had to go to an actual store to buy something. Especially around the holidays, this meant epic Lord-of-the-Rings-style battles. All tightly packed around the aisles of consumer goods as people fought their way through waves of fellow shoppers to reach their new deep fryer at 25% off. It was a brutal and merciless experience where only the strong prevailed.
Those who survived the onslaught claimed the ultimate prize of waiting in line to part ways with their hard earned cash. The entire endeavor culminating in coming home and realizing they didn’t like what they bought, anyway.
To many, shopping was a freaking chore. A proper nightmare for introverts.
But then everything changed when e-commerce entered the scene. It was a shopping renaissance. It introduced the romantic notion of shopping without leaving the comfort of your own home. And it was glorious.
Today, instead of going to the store to get your new electric toothbrush with three power settings, you can get it delivered directly to your doorstep. Without so much as talking to an actual human being.
E-commerce, as the name implies, took commerce into the brave new digital world.
In layman’s terms, it’s simply commerce through electronic devices. Everything you buy on a website, order via email, or another form of electronic communication falls within the realm of e-commerce.
In many ways, it’s quicker, easier, and more enjoyable than traditional shopping. It doesn’t require you to go anywhere. It takes the load off arranging transportation if you don’t have a car. And it’s far more efficient.
Online retailers offer many benefits over their brick-and-mortar counterpart. Which isn’t to say e-commerce not without its faults. You have to wait for delivery. You can’t examine the goods before you buy them. The process of returning something is arduous. But overall, retail websites offer a better experience, especially to younger people.
Benefits of e-commerce
According to Statista, millennials are the biggest group of online shoppers. As Gen Z begin entering the workforce, this trend is likely to continue.
After all, as I established earlier, e-commerce offers lots of benefits:
Retail websites are open 24/7. Some even offer 24/7 customer support.
You can save money. Running an e-commerce website is substantially cheaper than having a brick-and-mortar store. This reduces prices.
Easy retail comparisons. Because all the other retail websites are just a few clicks away, it’s easy to make comparisons. Brands, quality, reviews, prices – you name it. Getting the best bang for your buck.
You save time. Buying whatever you want with a few clicks is quick and easy. It sure beats driving to the store, picking what you want, standing in line at the checkout counter, and driving back.
It’s much easier to find what you want. Type the name of the item in a search engine. You get the top retail websites that sell it. It’s that simple. You can even order internationally.
It’s super convenient. Especially when the retailer offers free shipping.
This isn’t to say brick-and-mortar stores are without benefits. You can physically examine the goods before purchase. You don’t have to wait for shipping. And some people genuinely enjoy the experience of shopping at a physical location. So it’s a matter of preference. But all in all, many prefer e-commerce, which is why it’s a rapidly growing industry.
What is digital marketing?
The question of the hour. Is it a form of marketing specifically tailored for e-commerce? A blend of dark magic powered by student loan debt? Does it even exist? Does it matter?
Digital marketing took marketing into the world of electronics. In the same way as e-commerce did it for commerce (which is the first common thread between the two). Digital marketing has the same goals and objectives as traditional marketing. But it uses different methods to achieve those goals.
Examples of digital marketing
Here are some more examples of digital marketing:
SEO – search engine optimization. It’s a method of optimizing your content so people can find it through it search engines. Using this method is organic, meaning you don’t have to pay for each visit on your site.
PPC – pay-per-click ads. As the name suggests, you pay search engines to show your content to people. As long as you pay, your content appears on the results page.
SMM – social media marketing. The act of promoting your business on the relevant social media channels. Facebook, LinkedIn, Instagram, Twitter – whatever seems relevant to your brand.
Email – email marketing is one of the oldest forms of digital marketing. It seems to have lost some steam over the past several years, since every marketer and their dog are using it (almost all unsuccessfully). But it still works and it’s still pretty good (given you can string more than two words together in a coherent manner).
Affiliate marketing – promoting other companies’ products and services on your platform. The pay you receive is proportional to the traffic you send the receiver’s way. It works if your website is performing well.
These are just some of the examples, but you get the gist. You can use digital marketing for both traditional retail and e-commerce.
Lower cost – digital marketing offers you a great bang for your buck. If you know what you’re doing, you can do a lot with very little resources.
Measurability – this has always been a thorn in the side of marketers. How do you measure the effect of a billboard? By jumping through a lot of hoops, that’s how. You have to be creative and slick. You need to outsmart the system. Measuring the performance of a website? There’s a few different ways to go about it, and none of them take more than 60 seconds.
Personalisation – if you’re selling running shoes, you want to target people who are interested in running. With social media and content marketing, you can easily do that. Instead of burning through your marketing budget and never hitting the mark.
Higher ROI – because of the points above, you get a better return on investment through digital marketing.
This doesn’t mean digital marketing is without its cons. The low cost of doing it means you have a lot of competition. So you need to do it better than everyone else (I can help you with that). You need better e-commerce strategies than your competition. It takes time, effort, dedication.
And because it’s cheaper than traditional marketing, people don’t trust it as easily.
Finally, it looks easy but it isn’t. Underestimate digital marketing and you can waste a lot of time and money.
Where does the confusion between digital marketing and e-commerce come from?
The confusion comes from the fact that digital marketing and e-commerce share many of the same tools. The way they use these tools is very different, but it’s enough of a similarity to breed confusion.
Here’s an example. Your website can be both a tool for digital marketing and e-commerce. Same goes for email – you can use email for marketing or direct sales. You can even use social media to sell products.
So where’s the difference? The way you use these tools is very different.
Let’s say you have a breathtaking and technically brilliant e-commerce website. This entails web design, front-end development, kickass copy, excellent images. You have systems for checkout and payment methods. Where does the digital marketing end and e-commerce begin?
It’s simple. E-commerce is your sales process. That’s it. Anything you do beyond the sales process is marketing.
In other words, when I order a pair of running shoes from your store, the process of ordering and delivery is e-commerce. However, the way you get me to your website and the way you get me to trust your brand, that’s digital marketing.
Why is it important to know the difference between e-commerce and digital marketing?
E-commerce and digital marketing work together to breathe life into your business. They are complementary processes. Digital marketing brings attention to your brand. E-commerce allows you to actually sell.
The distinction between the two is important because being good at one does not necessarily mean you’re good at the other. You may be great at digital marketing and bringing a ton of visitors to your website. But if you can’t sell your goods to save your life, what good is that?
At the same time, you may have a nearly flawless sales process, but if 3 people a month visit your site, that wouldn’t make you fat stacks of cash, would it?
Balance between the two is important. You need to pay attention to both and knowing the difference allows you to pinpoint problems.
Imagine you brought a thousand people to your site this week. And no one bought anything. Where’s the problem? Digital marketing or e-commerce? Turns out your checkout button is broken and no one can buy anything. Clearly, it’s an e-commerce problem. One you need to fix immediately.
E-commerce and digital marketing are related processes. E-commerce usually begins where digital marketing ends. It’s important to understand the difference between the two so you can properly focus your resources and fix problems should they arise.
Contact: ecommerce agency denver
SEO Learning Library
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SEO BY Sea
In Search Engine Optimization work we SEO consultants got assistance from SEO Tools that make web optimization tasks lot more easy. Here are some common SEO gears we use to save time and energy in SEO practices
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This learning material is Search Engine Optimization (SEO) Starter Guide and would help a lot to SEO beginners in enhancing their website optimization skills.
We SEO Experts are ever ready to provide virtual assistance services of WordPress web development designing and SEO optimized content writing along with complete SEO services. Our services are quite cost effective and strictly as per search engine guidelines. We Denver seo consultants are here for long term business and our goal is getting long lasting results from our SEO work for our customers.
If you are looking for top of the line SEO Services in Denver, Colorado Springs for your business growth, then look no further, as Denver SEO experts are your No.1 choice to your Business Growth organically. It’s SEO Expert Home for your business marketing so it would be a great opportunity to avail the best SEO Expert services in Denver CO. Specialist in SEO can change your business into high revenue generating brand. Get great quality content for your business website and proven SEO services to get great long term return on investment in short time.
The No. 1 decisive factor: Is user query being fulfilled by the Content?
Experience of User is better than competitors or not.
Authoritative and Quality backlinks to the page
Outgoing links to valued sources
Content of Site and Author reputation
Speed of the loading page
Mobile friendliness score
What Exactly Quality Content as per Google is?
Here is a big catch: Google prefers those pages that are purely developed and designed to help users.
Content Satisfying User Query 100% = Quality Content
Google defined content quality with PQ.“The purpose of the Page Quality (PQ) rating is to evaluate how well the page achieves its purpose–the reason why that page was created.”
“Websites and pages should be created to help users. Websites and pages that are created with intent to harm users, deceive users, or make money with no attempt to help users, should receive the Lowest PQ rating.”
Everything is in the hand of user and Google Search Engine can easily measure UX with the help of PQ.
USER EXPERIENCE (UX)
Supplementary Content like helping user to easily navigate other parts of site, like menu etc to further get relevant information is such example of Ux that is valued by SE after the quality of the main content. Beat your competitors in this round if you want to rank higher.
Building link to our sites is main off page SEO activity in history.Is it still good ranking factor ? Yes it is when purpose of the link is to increase value to the “expertise, authoritativeness, and trustworthiness” of your site or page.
Page Load Speeds
SSL has gain much importance in Google Ranking factor due to its direct impact on User Experience (UX).As Google has started showing warnings to users for sites that don’t have an SSL, No matter sites process financial transactions or not.
SEO guide 2019
What is SEO? SEO is an abbreviation of “Search Engine Optimization.” It is a marketing procedure with the help of that we get free traffic from search results on search engines like Google, Bing and Yahoo.
This is a set of practices with the help of which we make individual web page and search engine communication in a best possible way with respect to our competitor's web pages. This involves number of factors to take care as per SE guidelines. Following parts of the web page need to make better in the category of ON PAGE SEO.
Media (Image, Video) Optimization
Page Load Speed
Following results are showing power of “Denver SEO Expert” on-page as compare to its competitor.
denver seo expert
denver seo services
Off Page SEO
Off-page SEO is a set of actions taken outside of our own website to get positive influence by getting link juice from other sites and increase page authority and domain authority in the eyes of Search Engines.
This ranking factor enhances our webpage position in SERPs as compare to our competitors.
Guest blog posting
are the common good ways to get back link to our site from other relevant websites.
Best way to get on top in denver seo company field is to learn continuously and keep yourself updated with every tiny detail of search engine algorithm changes. Here is a list of SEO learning blogs websites which must be in your bookmarking folder if you want to become SEO Specialist.